Digital Growth Specialist - SEO & Audience Acquisition (Freelance possible)

This role is focused on accelerating the growth of an existing digital platform through a combination of strategic planning and hands-on execution. The platform is already live with approximately 100 published articles and an active newsletter of around 83,000 subscribers, with an official launch planned for September.

📋 Tasks and responsibilities

• Define and execute the digital growth strategy for the platform.
• Develop partnerships with municipalities, public institutions, associations and other relevant organisations to increase qualified traffic.
• Lead audience acquisition initiatives through SEO, content distribution, newsletters, partnerships and other relevant channels.
• Coordinate content initiatives with internal communication stakeholders and external agencies.
• Optimise acquisition and conversion journeys to increase newsletter subscriptions and platform engagement.
• Identify opportunities to embed the platform into key customer journeys, such as moving, renovation and energy-related projects.
• Monitor performance through KPIs and continuously adjust actions based on results.
• Collaborate closely with communication stakeholders, business teams and external partners.

Mission Objectives

• Grow the newsletter subscriber base.
• Increase qualified traffic to the platform.
• Build partnerships that generate measurable traffic.
• Implement and optimise growth initiatives based on measurable results.

💼 Offer

You will be part of a growing Belgian SME where initiative and personal development are encouraged. We will provide you with an enjoyable work environment with fun colleagues. We will work out a career plan with you, with attention and a budget for extra education/certification. You can count on an attractive salary, supplemented with extra-legal benefits, including a company car.
(Freelance is also possible)